Exploring Innovative Protein FormatsExploring Innovative Protein Formats
Protein is used across numerous categories such as sports nutrition, functional beverages and functional foods. Brand marketers will have plenty of options to choose from, and exploring each option’s benefits will help in the decision-making process.
September 17, 2015
As the media reports on the health benefits of protein and consumers look to augment their protein intake, many companies are formulating a variety of product types with protein supplied from an increasingly diverse range of sources. Considered an essential ingredient to every cell within the body, protein is a building block for bones and muscles. It is also important for repairing tissue and muscles, producing hormones and enzymes, and enhancing muscularity. Considering its “macronutrient" status, having an adequate amount of protein is vital to sustain a healthy lifestyle.
There are many benefits associated with consuming adequate amounts of protein, which include building lean muscle mass, appetite control and maintaining a healthy body weight. While protein traditionally has come from milk, meat and eggs, consumers are increasingly getting their share of this powerful macronutrient from novel sources such as grains, plants and insects. Used across numerous categories such as sports nutrition, functional beverages and functional foods, brand marketers have plenty of protein options to choose from. Exploring each option’s benefits will help in the decision-making process.
For years, protein derived from animal sources, particularly dairy proteins such as whey and casein, have been go-to options for athletes, body builders and for anyone looking to increase protein intake. These proteins, such as whey, casein and chicken, boast high bioavailability and digestibility, along with a complete amino acid profile.
Protein options derived from plant sources are also gaining popularity, fueled by an increasing prevalence of food allergies and intolerances, environmental concerns and a host of diet trends, including vegetarian and free-from diets. Soy has long been a popular plant protein source, but options such as rice, pea and hemp proteins are also claiming a share of the market.
To learn more about today’s top protein ingredients, read the full article, “Protein Innovation: A Market that’s Here to Stay," in the Plant-Based Ingredients Content Library.
Born in a small town in South Texas, Gabriel Rivera found his passion for writing at the age of 12, when his friends asked him to write love poems for their teenage crushes. With this in mind, he knew he could put a smile on people’s faces with his writing. Rivera has had a successful experience as a health professional, including being a personal trainer and sports coach.
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