“The Checkout” report found, in June 2009, 28 percent of shoppers would pay for convenience, which is up from 23 percent in May. In addition, the amount of consumers who said they shop around to save money fell to 28 percent in June from 33 percent in May.
The monthly report, which surveyed 1,200 adults, also found that consumers are now more comfortable with using credit cards than in recent months. Twenty-six percent preferred to buy on credit instead of waiting to purchase later, up from 23 percent in May. Other criteria related to convenience, such as "is easy for me to find the things I need" and "checkout is quick" saw notable increases when compared to earlier results.