Infographic: Recognizable Ingredients Resonate With ConsumersDownload file
A 2016 survey commissioned by PR agency Ingredient Communications examined consumer willingness to pay higher retail prices for finished products containing recognized and trusted ingredients. The results suggested a significant opportunity exists to harness the potential of co-branding between food and beverage manufacturers and their ingredients suppliers.
This infographic was excerpted from the survey results. Click the following link to the Food & Beverage Perspectives blog to read more.