Natural Products Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Cereal

Winning Color Strategies

<p>In the Oscars of the food and beverage industry, colors wins Best Supporting Actor/Actress, hands down. Taste takes the lead, and is often the No. 1 determinant of a product&rsquo;s success. If a food or beverage doesn&rsquo;t taste good, the consumer likely won&rsquo;t be back for more. However, before a consumer tries a product, he likely bases his purchasing decision on the expectation that the product will taste good. </p>

In the Oscars of the food and beverage industry, colors wins Best Supporting Actor/Actress, hands down. Taste takes the lead, and is often the No. 1 determinant of a product’s success. If a food or beverage doesn’t taste good, the consumer likely won’t be back for more. However, before a consumer tries a product, he likely bases his purchasing decision on the expectation that the product will taste good. And that expectation is largely enforced by the product’s

Register to view the full article

Registering as a member of Natural Products INSIDER will give you free access to premium content including digital magazines, webinars, whitepapers and more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish