The UK market should be a relatively easy market for health and nutrition products to enter, but it is not without its regulatory challenges. Novel foods, the European Commission and recent regulation revisions all complicate the matter. Add in the questions surrounding the UK’s recent vote to leave the European Union—aka Brexit—and that can make brands wonder which steps to take.
This is why Patrick Coppens, regional director Europe, Middle East and Africa, EAS Strategies, recommended seeking expert advice before launching a product in the UK.
In this video, recording at Vitafoods Europe 2016, Coppens discusses:
Steps to bringing a new product to the UK market
Updates to novel foods regulation
Resources available for brands that are looking to bring new products to the UK market
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