Video: Entering the UK Market

The UK market should be a relatively easy market for health and nutrition products to enter, but it is not without its regulatory challenges. Novel foods, the European Commission and recent regulation revisions all complicate the matter. Add in the questions surrounding the UK’s recent vote to leave the European Union—aka Brexit—and that can make brands wonder which steps to take. This is why Patrick Coppens, regional director Europe, Middle East and Africa, EAS Strategies, recommended seeking expert advice before launching a product in the UK.

The UK market should be a relatively easy market for health and nutrition products to enter, but it is not without its regulatory challenges. Novel foods, the European Commission and recent regulation revisions all complicate the matter. Add in the questions surrounding the UK’s recent vote to leave the European Union—aka Brexit—and that can make brands wonder which steps to take.

This is why Patrick Coppens, regional director Europe, Middle East and Africa, EAS Strategies, recommended seeking expert advice before launching a product in the UK.

In this video, recording at Vitafoods Europe 2016, Coppens discusses:

  • Steps to bringing a new product to the UK market
  • Updates to novel foods regulation
  • Resources available for brands that are looking to bring new products to the UK market

Get the latest on international health and nutrition markets from Vitafoods Insights, a premium content destination that delivers the best content from Vitafoods to a global audience.

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