Video: Do They Really Need to Cease and Desist?

<p style="margin: 0in 0in 10pt;">&nbsp;</p> <p style="margin: 0in 0in 10pt;">The New York Attorney General Eric Schneiderman <a href="http://www.naturalproductsinsider.com/blogs/supplement-law/2015/02/ny-attorney-general-claims-gnc-walmart-mislabeled.aspx?topic=supplement" target="_blank">sent cease-and-desist letters</a> to Walmart, GNC, Walgreens and Target regarding botanical products identity and claims, but what exactly is a cease-and-desist letter and what legal standing does it hold? Prochnow, Shareholder, <a href="http://www.gtlaw.com/" target="_blank">Greenberg Traurig</a>, explains what legal weight cease-and-desist letters hold, what other actions the Attorney General could take, and what a company should do if it receives such a notice.</p> <p style="margin: 0in 0in 10pt;">&nbsp;</p> <p style="margin: 0in 0in 10pt;">&nbsp;</p> <p style="margin: 0in 0in 10pt;">&nbsp;</p>

 

The New York Attorney General Eric Schneiderman sent cease-and-desist letters to Walmart, GNC, Walgreens and Target regarding botanical products identity and claims, but what exactly is a cease-and-desist letter and what legal standing does it hold?

In this INSIDER interview recorded at Natural Products Expo West, Justin Prochnow, Shareholder, Greenberg Traurig, explains what legal weight cease-and-desist letters hold, what other actions the Attorney General could take, and what a company should do if it receives such a notice.

 

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