Video: Do They Really Need to Cease and Desist?

  The New York Attorney General Eric Schneiderman sent cease-and-desist letters to Walmart, GNC, Walgreens and Target regarding botanical products identity and claims, but what exactly is a cease-and-desist letter and what legal standing does it hold? Prochnow, Shareholder, Greenberg Traurig, explains what legal weight cease-and-desist letters hold, what other actions the Attorney General could take, and what a company should do if it receives such a notice.      

 

The New York Attorney General Eric Schneiderman sent cease-and-desist letters to Walmart, GNC, Walgreens and Target regarding botanical products identity and claims, but what exactly is a cease-and-desist letter and what legal standing does it hold?

In this INSIDER interview recorded at Natural Products Expo West, Justin Prochnow, Shareholder, Greenberg Traurig, explains what legal weight cease-and-desist letters hold, what other actions the Attorney General could take, and what a company should do if it receives such a notice.

 

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