Call it clean or clear label, the more ubiquitous clean label becomes, the more it moves out of the trend spot and into the hotspot of expectationand this includes foods, beverages and supplements. Download INSIDER's Digital Issue, "Transparency, It's What's for Dinner: Clean label's shift from trendy request to industry standard" for a closer look at the top trends within the clean-label movement, the challenges associated with formulating and reformulating clean-label products, and what technologies and ingredient systems are making this transition easier. Takeaways include: *Consumers are done with convoluted labels; they want ingredient transparency, trust and product understanding. *Consumers have their own idea as to what constitutes natural based on how something is spelled or how it sounds. *What does clean label mean for your brand?