South American Progress

Selling dietary supplements in South America enjoys no one-size-sits-all pathway. This conical continent is home to 12 sovereign countries, each with its own culture, food and, most importantly for supplement sales, regulations. In fact, the products other global regions call dietary supplements (United States), food supplements (European Union) and complementary medicines (Australia) may be split into separate categories, with vitamins/minerals regulated differently from botanicals and specialty supplements. On top of regulatory barriers of entry, each South American country has its own market influences and drivers, with unique growth and trends outlooks.