Protein Usage: Trends in the Market
Protein is typically thought of as popular for sports nutrition, but it also fills other consumer needs, from nutritional purposes such as satiety to replacing or reducing sugar in the diet.
- Consumers are interested in protein products that can be easily added to their everyday routine.
- Popular forms of protein include milk, whey, casein and plant-based sources.
- Blending proteins can be a challenge and involves tedious steps in the production process.
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