NPA Debuts Monthly Webinar Series

The Natural Products Association (NPA) launched its 2014 Wednesday Webinar Series, commencing on Jan. 22 with the event Social Media for Dietary Supplements: The Good, the Bad, the Ugly.

WASHINGTONThe Natural Products Association (NPA) launched its 2014 Wednesday Webinar Series, commencing on Jan. 22 with the event Social Media for Dietary Supplements: The Good, the Bad, the Ugly.

As one of the nation's largest natural products industry trade organizations, NPA will host one webinar per month, focusing on crucial topics relevant to the dietary supplement industry. According to NPA, the sessions will highlight manufacturing and regulatory issues crucial for supplement suppliers, marketers and retailers.

The first three webinars are as follows:

Jan. 22: Social Media for Dietary Supplements: The Good, the Bad, the UglyWith featured speaker Scott Bass of Sidley Austin, this session will focus on the industry regulations for marketing supplements online. Registration for this webinar is now open.

Feb. 19: Mastering the Mainstream MediaRetailers will receive professional insight into how to respond to customer inquiries when big news stories have them questioning their supplements.

March 19: Lobbying: Whats it All About?Industry stakeholders who want to know more about the art of lobbying and why its important will hear an inside perspective from the NPA advocacy team.

This new webinar series is designed to address the current needs of our members, who expressed interest in more web-based education," said NPA CEO and executive director John Shaw. As our industry advances and new issues emerge, NPA understands how important it is to provide educational opportunities to retailers, suppliers and everyone in the dietary supplement and natural products industry."

All industry members are invited to attend the events; NPA members receive a discounted rate.

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