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In the United States, Millennials—consumers between 19 and 35 years old—fuel social media, keep up with the latest trends, quickly integrate new tools and devices into their lives, and spend US$600 billion a year. In fact, experts predict their spending power will exceed $1 trillion by 2020. Brands can employ various strategies to reach this burgeoning demographic, including partnering with influencers—consumers with a platform to communicate and a slew of followers. Takeaways include: *To reach consumers' smart phones, brands should optimize their websites for mobile platforms. *Reviewing quality of content is critical prior to a company aligning with a brand ambassador. *Millennial women love to show their natural lifestyles to their networks offline and online.
Aug 21, 2017
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