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Marketing Different Sources of Omega-3s

<p>The increasing popularity of various omega-3 sources has led to greater market penetration, but has also added to consumer confusion regarding source differentiation and potential benefits.</p>

Today’s marketplace boasts the most technologically sound and organoleptically pleasing omega-3 products to date, featuring a variety of essential fatty acid (EFA) sources–from marine to vegan–and finished products with the staying power to satisfy a wide range of consumers. For most brand holders, the key to finding success now rests in selecting the right omega sources and marketing approaches for a product.

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