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Marketing Different Sources of Omega-3s

The increasing popularity of various omega-3 sources has led to greater market penetration, but has also added to consumer confusion regarding source differentiation and potential benefits.

Today’s marketplace boasts the most technologically sound and organoleptically pleasing omega-3 products to date, featuring a variety of essential fatty acid (EFA) sources–from marine to vegan–and finished products with the staying power to satisfy a wide range of consumers. For most brand holders, the key to finding success now rests in selecting the right omega sources and marketing approaches for a product.

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