The market for sports bars can be divided into two main bar types: protein and energy. There is an upward growth trend for each, but there are differences in ingredient and other trends that impact the growth of these bars going forward. Also, the expanding consumer pool for sports nutrition products, thanks to large influxes of active and lifestyle users, is affecting the types of bar innovations surfacing on the marketplace, including free-from designations, diverse ingredients lists and creative flavors. Further, the reasons why a sports consumers would choose a protein bar are usually different than the reasons for choosing an energy bar.

This infographic looks at these two categories of the sports bar market and highlights key market data on sales as well as the ingredient and product trends driving growth and innovation. The information underlying the infographic comes from recent INSIDER articles on sports bars: