Dietary supplements are in high demand among Chinese consumers, but tight regulations governing dietary supplements in China along with consumer skepticism of domestic marketers created barriers to supplement market success in the country. However, increased use of e-commerce has turned the tables, and provided access to supplements by consumers. In this episode, Rachel Adams, managing editor, and Jeff Crowther, executive director of the U.S.-China Health Products Association, discuss:
- The market for dietary supplements in China;
- How e-commerce is driving the market; and
- How supplement brand owners can utilize the e-commerce platform to reach Chinese consumers.