Traceability is essential to maintaining the integrity of both supplement brands and the industry as a whole. A traceable supply chain helps manufacturers, regulatory agencies and health authorities, among other entities, when trying to identify the root cause of health or safety concerns that may be linked to supplement products. Considering supplement ingredients derive from across the globe, inadequate traceability protocols can put consumers’ safety at risk—as well as a company’s brand equity.

In this episode, Rachel Adams, managing editor, and Mark LeDoux, founder, chairman and CEO of Natural Alternatives International Inc., discuss:

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