LA MIRADA, Calif.—Green Wave Ingredients (GWI) will launch an e-commerce platform in the first quarter of 2015 to increase its focus on customer value and enhance its sales network.
The move comes at a time when GWI is experiencing success in its offline operations, and is expanding into an almost $300 billion e-commerce sector. The store will offer online ordering and payment, customer service, documentation, freight information and will include a customer dashboard with order history and market trends. The 24-hour, 7-day per week platform, complete with a mobile application, will give customers the convenience and ease of ordering anywhere, anytime.
In addition, ingredient suppliers will have the opportunity to showcase new products and expand sales channels worldwide. The e-commerce site will also benefit the media by gathering real-time customer feedback and offering the ability to view market updates.
Earlier this year, Chenguang Biotech granted Green Wave Ingredients (GWI) exclusive North American distribution rights for its stevia.