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The Future's So Bright: Making Natural Colors the New Normal

Article-The Future's So Bright: Making Natural Colors the New Normal

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The more things change, the more they stay the same, right? <i>Not in this industry.</i> And certainly not when it comes to food colorants. The past decade has seen a near-tectonic shift in consumer attitudes toward synthetic versus naturally sourced options, and the outcome, quite frankly, bodes ill for the former.

The more things change, the more they stay the same, right? Not in this industry. And certainly not when it comes to food colorants. The past decade has seen a near-tectonic shift in consumer attitudes toward synthetic versus naturally sourced options, and the outcome, quite frankly, bodes ill for the former.

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