Speakers from ANVISA and ABIAD will outline changes to the regulations around the dietary supplement market in Brazil, as SupplySide @ Fispal Technologia debuts in June in Sao Paulo.

Heather Granato, VP, Partnerships & Sustainability

April 29, 2016

2 Min Read
Explore Brazilian Market, Regs at New SupplySide Event

Brazil is facing economic challenges, but remains one of the most robust markets for the health and nutrition marketplace in South America. In particular, the potential for dietary supplements to bolster wellness and fulfill consumer expectations is significant. This June, SupplySide @ Fispal Technologia will connect the dietary supplements industry in its inaugural positioning inside of Fispal Technologia.

This two-day event, set for June 14 and 15 in Sao Paulo, Brazil, is anchored by a robust educational conference program, developed around market concerns and designed to help professionals navigate the opportunities. Two concurrent tracks around regulations and marketing allow professionals to spend their time efficiently, gaining the insights they’re looking for.

On the regulatory side, the conference begins with a panel addressing the new regulatory guidance for the dietary supplements market. Ary Bucione, director of ABIAD, and Tatiana Pires, president of ABIAD, will be on hand to discuss the new parameters affecting the industry, and how the reg applies to food and pharmaceutical supplements. Additional perspective on how the international market affects Brazil will be offered by Juan Thompson, executive director of the Aliança Latino Americana de Nutrição Responsável.

The marketing and trends segment begins in the afternoon on June 14 with the presentation of exclusive research by ABIAD around the dietary supplements market in Brazil. For the first time, get information around how consumers are choosing and consuming supplements, including the most wanted products and biggest areas of opportunity. This is followed by insights on the beverage market from Euromonitor and the changing demand for supplements from mainstream consumers by Mintel. On day two, attendees will have the opportunity to hear case studies around how companies have adapted to doing business in Brazil and what is necessary to successfully launch a product. Speakers represent organizations including Sundown Naturals, Danone and Linea Sucralose.

In addition to the conference, the two-day Expo Hall offers marketing, engineering and R&D professionals the opportunity to connect with leading suppliers and service providers. This mix of Brazilian and international companies with diversified offerings is designed to maximize engagement across the dietary supplement industry. SupplySide @ Fispal Technologia is designed to help attendees build their network of relationships, supporting future business opportunities and product launches.

For more information, visit the show website.

About the Author(s)

Heather Granato

VP, Partnerships & Sustainability, Informa Markets, Food EMEA division

Heather Granato is a 30-year veteran of the natural products industry, currently serving as vice president, partnerships & sustainability, in the Food EMEA division of Informa Markets. She is based in London, and leads efforts related to industry partnerships and broader sustainability initiatives for the Vitafoods and Food ingredients brands. She has been a presenter at events including SupplySide, Vitafoods, Food ingredients, Natural Products Expo, the Natural Gourmet Show and the Folio: Show. Her publishing experience includes Natural Products Insider, Food Product Design, Vitafoods Insights, Country Living's Healthy Living, Natural Foods Merchandiser, Delicious Magazine and WomenOf.com. Granato serves as the founding president of Women In Nutraceuticals, a global non-profit founded in 2022 focused on empowering women in the nutraceutical industry; she is also on the board of directors for the Organic & Natural Health Association. From 2016 to 2022, she was a vice president on the national governing board of Kappa Alpha Theta women’s fraternity. Granato was named to the FOLIO: 100 list of top media professionals in 2018, and was selected as a 2015 Top Woman in Media by FOLIO:. She received the 2014 Visionary Award and the 2018 Journalistic Excellence Award from the American Herbal Products Association (AHPA); and was honored with the CEO Merit Award for Content from Virgo in 2014. Granato graduated magna cum laude from the University of Richmond, Virginia, in 1992 with a bachelor’s degree in journalism.

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