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Diet Claim Hearing Focuses on Consumer Protection

<p style="margin: 0in 0in 10pt;">A recent senate hearing called "Protecting Consumers from False and Deceptive Advertising of Weight-Loss Products&rdquo; opened discussion on outlandish weight-loss claims made by marketers, focusing on consumer protection against misleading diet claims. &nbsp;</p>

A recent senate hearing called "Protecting Consumers from False and Deceptive Advertising of Weight-Loss Products” opened discussion on outlandish weight-loss claims made by marketers, focusing on consumer protection against misleading diet claims.

Witnesses included representatives from supplement industry trade groups, ad watchdog groups and FTC, but the Senate was especially focused on the “flowery” and “passionate” language used by Dr. Oz on his popular TV talk show.

For more information on the hearing, read the INSIDER article Senate Hearing on Diet Claims Targets Outliers by Steve Myers.

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