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The Changing World of Sports Nutrition Bar Formulation

As sports nutrition expands its reach beyond hard-core athletes to the average active consumer, melding a broader range of requirements into a one-serving bar that is convenient, effective and, at the very least, palatable is no easy task.

While nutrition bars popular in the sports market still focus primarily on pre- and post-workout benefits, energy maintenance and lean muscle promotion, they may also heed trends brought over from the general nutrition market, such as organic, non-GMO (genetically modified organism), gluten-free and/or superfood-packed.

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