Muscle is at the core of movement. Athletes and active consumers seek various degrees of muscle development, from maintaining ideal body composition to being bigger and stronger than the “competition.” Nutrition plays a big role in the many...
Brands are investing in third-party certifications to meet consumer demand for validated health products, yet it’s apparent that consumers don’t have a clear understanding of certifications or what they stand for.
Food product brands must ensure their products meet safety standards and regulations before reaching consumers, or risk serious blowback and penalties.
Selecting the most suitable supplement testing labs is critical to the future success of products in the marketplace.
Jeff Hilton, co-founder of BrandHive, offers tips on how brands can effectively incorporate certifications without causing “certification fatigue.”
Consumers do not need to understand all the details of a labeling program, but they do need to know just enough to understand the value of the label.
Brands that “over share” are often not the brands that successfully engage consumers because they are throwing way too much at an audience that likely doesn’t care.
A wheat- and gluten-free coating mix and allergen-free baked breakfast bars are among the finalists vying for the 2019 NEXTY Awards at SupplySide West in Best Allergen-Free Product.
This SupplySide West edition of the Healthy INSIDER Podcast answers the question: Do consumers understand third-party certifications, and do they need to?