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The rise of ashwagandha: A case study in a growing and evolving category
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The rise of ashwagandha: A case study in a growing and evolving category – articleThe rise of ashwagandha: A case study in a growing and evolving category – article

Using a comprehensive approach to both research and marketing, KSM-66 helped shape a distinctive ashwagandha category. But as the segment grows, new formulations are changing the dynamic.

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