Female athletes and active consumers present a vast opportunity for sports nutrition brands, which must consider research, product formulation and messaging.
Insect protein and cultured meat from animal cells are two avenues for brands to create meat-like alternatives to traditional offerings.
Many consumers are looking for ways to take care of their overall well-being and not just their waistlines, providing inspiration for product development.
How about a “high fiber” claim on a ready-to-drink water bottle product? Prebiotics are ready to give probiotics a run for their money.