The nutrition bar sector has come a long way in the past several years, diversifying its formulations to deliver weight management, functional, performance, and nutrition benefits. Consumer demographics and psychographics have changed, and flavors and formats have evolved. Today’s offerings are designed to deliver great taste and textures—while delivering an ever-increasing array of functional benefits. 

This paper will spotlight some of the trends pushing the category forward over the next year by formulating to specific consumer demands, including low-sugar/clean-label protein bars as well as bars containing probiotics for better gut health. But how do bar manufacturers create a more appealing meal replacement? Focusing on sustained energy support is key, supplemental electrolytes can also be added to ensure proper cell function. Other vitamins and minerals can also offer a tangible boost. Formulating bars for condition specific needs opens new possibilities.

Learn more about the key trends to consider in 2021 to help you innovate in the dynamic nutrition bar category.