The beverage market has long been incredibly dynamic and innovative, characterized by a high degree of new product development and strong competition for consumer attention. Recent years have seen a particularly intense flurry of new product development, with whole new sub-segments (e.g., kombucha, kefir) emerging, new claims and ingredients developing, and beverage categories overlapping one another.
To compete in this increasingly saturated marketplace, brands must develop new, on-trend applications. Read on for insights from Virginia Dare on
three emerging trends and new applications in beverage formulation to identify opportunities for innovation in the beverage market.
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