We cannot avoid packing for many products, particularly dietary supplements and personal care, but consumer packaged goods brands CAN focus on more sustainable, recyclable, and lightweight solutions that sync with their environmentally friendly, sustainable values. But challenges in shelf stability and maintaining product quality exist and must be met with packing that can maintain product integrity.
Alpha Packaging has been, and continues to be, a pioneer in manufacturing rigid containers from recycled materials and other sustainable resins to meet the performance and environmental objectives of its customers. A manufacturer of plastic bottles and jars for personal care products, pharmaceuticals, nutritional supplements and more, today they are pioneering light weight, durable, and more sustainable packaging materials with an understanding that packaging innovation, as much as what is inside the container, needs to meet today's consumers' sustainable values.
Learn about the options and opportunities for your brand in our podcast with Marny Bielefeldt, VP marketing with Alpha Packaging.
About our speaker:
Marny Bielefeldt, vice president of marketing, Alpha Packaging
With over 20 years experience as a marketer of plastic packaging for consumer products companies, and serving as Alpha’s “green packaging” expert, Marny Bielefeldt has she works with distributors, retailers and consumer products companies to help them evaluate various ways to make their packaging more sustainable.
Prior to joining Alpha Packaging, Bielefeldt was Senior Vice President of MediaCross, Inc., an advertising and marketing agency that specializes in branding programs for business-to-business clients. The scope of projects she has managed include public relations and marketing, brand strategy, interactive, direct marketing and trade advertising.
"We hear from [natural products] brands on a regular basis that they want their brand represent an environmentally friendly position, and they want their packaging to represent these same values." – Marny Bielefeldt, vice president of marketing, Alpha Packaging
More information on Alpha Packaging can be found at SupplySide Connect