Keeping kids healthy can be tough in today’s world, with go-go-go schedules, screen time, junk food, COVID-19 and common childhood illnesses conspiring against wellness. It’s no wonder children’s supplements are selling like gangbusters, jumping 18.5% in 2021, per NBJ. Clearly, parents are prioritizing probiotics, multivitamins, omega-3s, immune-boosting formulas and other kid-focused wellness solutions to give those growing bodies extra support.

Download this product development guide to learn the latest trends in children’s supplements, get smart formulation strategies and discover innovative functional ingredients perfect for this market.