As consumers aim to tackle their stress and anxiety during the global pandemic, they are increasingly turning to dietary supplements. Nutrition Business Journal predicts that stress and mood support products, already a booming category pre-pandemic, will grow 14.6% in 2020 to capture $967 million in sales.

When searching for supplements to assist in stress management and cognitive functioning, consumers don’t want to waste their time or money on ineffective products. They desire clean-label formulations made with ingredients that have been sourced responsibly and proven safe and efficacious by legitimate scientific research.

To design cognitive and mental health products that meet consumers’ specific needs and demands, dietary supplement formulators and brand holders should investigate the broad spectrum of science-backed natural ingredients available today.