Women drive the majority of household purchasing decisions and encounter many life stages that come with unique nutrition needs. Yet, when it comes to supplements, there are not many options tailored to a woman’s wants and requirements. Nutrition products marketed to women traditionally have been based on men’s formulas that are either slightly reduced, recalibrated or repackaged with more stereotypically feminine aesthetics. But women have unique physiology and life stages that require a more personalized approach. Learn how tailoring supplement formulations to women’s unique needs can be a boon for business.
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