The sports nutrition consumer base has expanded far beyond the traditional core of serious athletes and bodybuilders and now includes new consumer groups. Often dubbed “weekend warriors” or “active lifestylers,” these new consumers have helped blur the line between extreme sports nutrition products and more traditional beverages and supplements.
Download this white paper to:
- Get insights into the evolving global and regional sports nutrition industry
- Learn more about how nutritional ingredients can meet the needs of this expanding consumer group
- Get examples of successful sports nutrition products that go beyond traditional product formats
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