We all know that the pandemic has changed everything, new rules apply when considering wellness strategies. With highly evolving health trends and immunity taking center stage, a tectonic shift in interest among consumers from reactive to proactive healthcare is evident, the worldwide pandemic has driven greater awareness about the role of dietary supplements as a gateway to wellness. With more and more consumers globally now turning to dietary supplements to support their health, the responsibility on the industry has increased manifold. This also presents renewed opportunity for the industry to establish a relationship of trust and transparency with consumers.

In a competitive field, brands must stay ahead of the curve and identify specific trends. Bolstered by data from the Nutrition Business Journal, this white paper will arm you with the data needed to know what trends will rule the market in 2021.