As the pace of our lives moves ever faster, consumers are seeking solutions to do more in less time. Daily meals are now about saving time, ease of use when on the go, or getting dinner on the table quickly and easily. But at the same time, today’s consumers want to eat food that is minimally processed while also providing good, wholesome nutrition and a little bit of homemade character.
Today’s convenience foods now offer whole-food ingredients, chef designed recipes, meal kits and gourmet flavors—and many consumers are willing to pay a premium for products that deliver on their demands. These trends are providing big opportunities for consumer packaged products that offer creative solutions. However, with the broadening scope of demands and wide range of product applications, they also present many formulation challenges.
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