Chew on this! Delightful delivery formats
ManufacturingChew on this! Delightful delivery formats – digital magazineChew on this! Delightful delivery formats – digital magazine
Gummies are the “it” delivery format with supplement consumers today, but formulators know full well that candyceuticals have a distinct set of limitations, including shelf-stability and stickiness, frequently high sugar content, and a cap on how much active ingredient can be included. Those inherent challenges keep the door open to both proven formats like capsules, tablets and softgels, and emerging delivery solutions like powders, effervescents, liquids, oral thin strips and squares. As such, brands that want to stand out in the dynamic nutraceutical space need to keep pace with evolving consumer interests as well as new product development and formulation trends.
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