Finding the right recipe for clean label food and beverage success
Workshop speakers included Eric J. Pierce, vice president, NEXT Data & Insights, New Hope Network; Liz Myslik, chief marketing officer, Fresca Foods; Mary C. Mulry, Ph.D., managing director, Foodwise One; Ben Hosseinzadeh, senior vice president, operations and supply chain, Foodstirs Inc.; Todd Niezgodzki, national sales director of sales and business development, Spinato’s Fine Foods; and Kevin Rutherford, CEO, nunn & Co.
Natural and organic outpacing conventional foods
Eric J. Pierce, vice president, NEXT Data & Insights, New Hope Network, noted the balance of power is shifting, and top CPG brands are losing growth to smaller brands. Natural and organic sales grew 75 percent between 2014 and 2019.
Consumers crave truth and transparency
Changing values, technology and demands of modern life are reshaping the food and retail landscape and fueling the “food movement.”
Is functional clean label enough?
According to NEXT Data & Insights, consumers weight purchasing decisions on both functional clean label attributes and emotional clean label attributes.
A review of innovative, natural and organic products exhibited at Natural Product Expo West reveals finished goods manufacturers are increasingly placing their bets on emotional- or values-related certifications.
A responsible market
The marketplace is becoming more responsible, and increasingly consumers view buying as an act that impacts others and one that requires ethical decision making.
Nutrition remains top of mind
Nutritional quality is of growing importance, especially to Millennials who are willing to pay more for quality ingredients.
The big picture
To succeed in the clean label space, brands must implement five key business principles.
Clean label formulation tips
Mary C. Mulry, Ph.D., managing director, Foodwise One, noted product formulators must be mindful that some clean label ingredients are not a 1:1 replacement, and reformulation can affect product traits such as mouthfeel, shelf life, taste and functionality.
Keep in mind that formulation challenges go beyond nutritional ingredients.