When setting stability standards, supplement brands must consider factors such as climate conditions, test timing, analytic methods, transportation and storage.
Building muscle for athletics and aesthetics means enhancing the size and structure of skeletal lean body tissue by combining adequate exercise and nutrition. Protein and amino acids are the building blocks of muscle, but energy- and fatigue...
Consumers want personalized nutrition products, but often lack access to the medical test that measure nutrient statuses. Supplement brands can help, says industry veteran Michael McBurney.
Athletes and active consumers struggle to get the rest the body needs for optimal performance. Several natural ingredients can help promote good sleep.
Examining the science surrounding blood flow, exercise and nutrition can provide meaningful background on what has become a category within sports nutrition.
Bi-directional communication between the gut and the brain may help regulate mood and behavioral disorders, expanding the market for probiotics.
Female athletes and active consumers present a vast opportunity for sports nutrition brands, which must consider research, product formulation and messaging.
Only half of consumers take supplements as recommended on product labels, according to IRi data, so encouraging usage compliance would improve health and product sales.