An increased focus on proactive health means the thriving vitamin & dietary supplement industry remains a popular delivery system for functional ingredients. Yet, the category is evolving and brands are developing new products that deliver targeted and sophisticated benefits that align with consumer needs. In this report, we will explore in depth the current state of the supplement market and identify trends and opportunities that exist for manufacturers.
Wellmune® is a natural food, beverage and supplement ingredient clinically proven to help strengthen the immune system making it easier for people of all ages to be well and stay well. A proprietary baker’s yeast beta 1,3/1,6 glucan, Wellmune is patented, Kosher, Halal, non-allergenic, non-GMO, gluten-free and organic compliant. Wellmune has regulatory approval in major markets including GRAS status in the U.S. and novel food approval in Europe and China. Wellmune is part of Kerry’s nutrition and wellness portfolio.
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