Consumers seem to be on a never-ending quest for more energy. Whether shaking off the morning grog, sharpening mental focus for a busy workday, recharging body and mind after lunch or powering a grueling workout, people are looking for increased energy throughout the day. For most people, the go-to pick-me-up has been caffeine, which is considered the most widely consumed psychoactive drug in the world. Be it coffee, tea, soft drinks or supercharged energy drinks and shots, 85 percent of Americans consume at least one caffeinated beverage daily.
While caffeine, a stimulant, will likely remain a wildly popular energy booster long into the future, consumer perceptions and expectations of caffeine and stimulants are shifting as their understanding of what it means to energize the brain and body is evolving. Many now realize that increasing energy can involve more than just ingesting a stimulant.
Amid this broadened view of energy, formulators have ample opportunity to use innovative clean-label ingredients to design products that enhance energy in the precise ways that consumers desire. Download this Formulator's Resource to learn more.
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