Beverages that provide more than just hydration and refreshment are the new talk of the town.
The global functional beverage market was worth $102B in 2020, and growth is predicted at a CAGR of 3.2% through 2025. Driving this growth is increased consumer interest in immune health. Between 2016 and 2019, global launches of products with an immunity claim grew by 9% in the juice category, 43% in flavored bottled waters, and 32% in energy drinks.
In complex markets, creating functional beverages with benefits that resonate with consumers can be a challenge. Get more market insights on emerging formats and formulation opportunities in this white paper from Wellmune.
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