While the functional beverage market is predicted to have healthy growth over the next few years, there are certain challenges formulators are facing in creating products that both deliver on claims and satisfy consumers.

May 24, 2021

1 Min Read
Addressing the challenges of creating functional beverages for immune health – white paper

Beverages that provide more than just hydration and refreshment are the new talk of the town.

The global functional beverage market was worth $102B in 2020, and growth is predicted at a CAGR of 3.2% through 2025. Driving this growth is increased consumer interest in immune health. Between 2016 and 2019, global launches of products with an immunity claim grew by 9% in the juice category, 43% in flavored bottled waters, and 32% in energy drinks. 

In complex markets, creating functional beverages with benefits that resonate with consumers can be a challenge. Get more market insights on emerging formats and formulation opportunities in this white paper from Wellmune.

 

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