According to Global Market Insights Inc., the probiotic market size is predicted to exceed US$64 billion by 2023. The explosive popularity of probiotics may be due to the wide range of potential health benefits, from supporting the digestive system internally to benefitting skin health outwardly. Strain-specific research and marketing are imperative to launching a successful product. Takeaways include: • It’s critical to select the appropriate probiotic strain(s) for a product’s intended health focus. • Production challenges include stability and cross contamination of the live probiotic organisms. • Support for immunity, inflammation and protein absorption may lead to sports nutrition applications.
