The Asia-Pacific probiotics market is the largest globally, accounting for an estimated share of 38 percent in 2016. Part of this can be attributed to increasing awareness of the benefits of probiotics, and George Paraskevakos, executive director of the International Probiotics Association, joins us to discuss the consumer trends, popular products and innovation shaping the probiotics market in Asia. The Digestive Health and Microbiome Summit, produced with the support of IPA, will be held Tuesday 5 September as part of the Vitafoods Asia 2017 Conference. Register to attend at vitafoodsasia.com.