MAYFIELD HEIGHTS, OhioGaneden Biotech's GanedenBC30 becomes first probiotic to survive  high pressure pasteurization (HPP) in Garden of Flavor's cold-pressed juices.

According to the company, GanedenBC30 (Bacillus coagulans) is the first probiotic to survive the HPP process. HPP uses extreme levels of pressure to eliminate harmful bacteria, yeast and molds without exposing the product to heat, which can damage flavor, color and nutritional value.

GanedenBC30 can remain viable through HPP providing beverage manufacturers the opportunity to fortify juices with a hearty dose of probiotics in formats that otherwise would be impossible," said Michael Bush, senior vice president of Ganeden Biotech. Garden of Flavor will be the first HPP juice to contain GanedenBC30 and we are excited to be a part of this exciting innovation in functional beverages."

Garden of Flavor has seven different juices, three of which contain GanedenBC30: Green Harmony, Appleade and Turmeric Tonic.

We are constantly searching the world for the best ingredients to use when preparing our juices; and after learning more about GanedenBC30, it was obvious to us that offering a variety of our organic, cold-pressed juices with the probiotic GanedenBC30 would add even more benefits to the recipes that our customers already enjoy," said Lisa Reed, founder of Garden of Flavor. While speaking with Ganeden we learned how important probiotics are to improving peoples lives, and knew immediately it was a wonderful fit and balance for Garden of Flavor."

Last year, GanedenBC30 was featured in a line of women's health products. Learn more about the pulse probiotics market in the INSIDER feature, "Survival of the Strains."