Exploring Probiotics

Consumers are seeking probiotic products, but their reasons are often only digestive-focused, and they're confused on how to make the best selection. Formulators and marketers have a great opportunity to develop new offerings that can expand their market and deliver on those consumer expectations. Download this free Digital Issue to explore the trends in the probiotics market, including consumer expectations, ingredient insights and market opportunities. Takeaways include: *Bioavailability and survivability are among the concerns formulators must address when developing new probiotics *Research into the microbiome is revealing new ways that the gut impacts whole-body well-being *Information from media, marketers and health educators impacts consumer desires and expectations