It’s an exciting time for probiotics. Firmly established in the marketplace and widely recognized by consumers, beneficial bacteria have endless opportunity, particularly as research continues to reveal new findings.
Scott Bush (firstname.lastname@example.org), president of Probiotic Consulting, entered the probiotics industry in its infancy and has enjoyed more than three decades of watching it develop and thrive. In this podcast, he joins Karen Butler, senior editor, INSIDER, to discuss the market—from where it’s been to where it may be headed. Some highlights of the conversation include:
• The current state of the U.S. probiotics marketplace
• Ways probiotics brands are differentiating
• Tips for overcoming challenges unique to the niche
Links and resources:
• If you’re attending SupplySide West, October 15 to 19 in Las Vegas, be sure to visit the IPA Probiotics Resource Center, organized in association with the International Probiotics Association (IPA) and sponsored by Nutrasource Pharmaceutical & Nutraceutical Services.
Additionally, Saturday, Oct. 19 from 8:30 to 11:30 a.m., is the “Extending Your Reach in the Probiotics Space” workshop, developed in partnership with the IPA and underwritten by Deerland Probiotics & Enzymes, Dupont, Lallemand Health Solutions, Morinaga, Probiotical and Sabinsa.