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SupplySide

Prebiotics market development – podcast

Research, influencers, product development, market data and more continue to advance the prebiotics market.

Prebiotic supplement sales have doubled every year since 2016, with prebiotic and synbiotic supplement sales projected to surpass $1B by 2020. With a range of prebiotic ingredients available and increasing understanding of mechanisms of action, the future looks bright for the prebiotics market. In this podcast, Len Monheit, executive director of the Global Prebiotic Association, shares key takeaways from the prebiotics session offered at SupplySide West 2019. He joins INSIDER senior editor Karen Butler in discussing topics that include:

• Prebiotic research

• Tips for connecting with influencers (dietitians, social media personalities, etc.)

• Myths and misconceptions about prebiotics and fiber

• Proprietary market data

• Product development and positioning strategies

• Immediate and short-term priorities for the Global Prebiotic Association

Butler can be reached at karen.butler@informa.com.

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