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Next steps for probiotics – digital magazine

Next steps for probiotics – digital magazine

Probiotics have become a familiar category for consumers, with product options spanning supplements, foods, beverages, skin care, animal nutrition and more. Sales of prebiotics, probiotics and synbiotics—a combination of the two—are estimated to exceed US$3 billion in 2020. Food and beverage is predicted to experience the most growth, whether in traditional refrigerated offerings such as yogurt, kombucha and kefir, or shelf-stable products like baked goods, frozen meals and hot beverages, which use spore-forming bacteria.

Takeaways for Your Business:

• Innovation, science and evolving strategies will help drive future growth in probiotics.
• Industry must work to overcome challenges related to upcoming taxonomy changes for Lactobacillus.
• Science is examining the potential of probiotics in immunity, aging, cognition, sports, stress and more.

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