The complex and evolving world of probiotics – deep dive

The complex and evolving world of probiotics – deep dive

The global market for probiotics with foods and supplements together hit $43.8 billion in 2018 and is estimated to reach $77 billion over the next seven years. Market potential is high as new strains continue to be identified and researched for their role in the human (and animal) microbiome. Developments such as spore-forming probiotics and microencapsulation have made probiotics more resistant to processing, inspiring a host of innovative delivery formats, especially in foods and beverages.

Takeaways for Your Business:

• Sales of synbiotics, a prebiotic and probiotic combination, are anticipated to grow 16% by 2020.
• Top consumer motivators for purchasing probiotic products are well-being, digestion and immunity.
• The number of colony-forming units (CFUs) and strains of probiotics can help differentiate a product.

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For more on the complex and evolving world of probiotics, register to attend: Extending Your Reach in the Probiotics Space; Saturday, Oct. 19, 8:30 to 11:30 am at SupplySide West

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