This site is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

SupplySide West Podcast 79: Formulating Natural Cosmetics

Podcast

There are no “natural” cosmetics, but there are formulation strategies that can be followed to create cosmetics and personal care products that are more “natural” than standard products.

In this SupplySide West edition of the Healthy INSIDER podcast, Rachel Adams, managing editor, and Perry Romanowski, vice president of Element 44 Inc., discuss strategies for formulating natural cosmetics.

  • Use of greenwashing as formulating strategy, which involves slight modifications of standard cosmetic formulas to provide natural appeal and allow for natural marketing;
  • Use of standards such as those developed by USDA or NSF, among others, in natural cosmetics formulation; and
  • Prevalence of “natural” cosmetics in the market vs. standard/conventional products.

Links and Resources:

Got feedback? Email Adams at rachel.adams.us@informa.com, or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

comments powered by Disqus