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SupplySide West Podcast 53: Trends in Healthy Aging Supplements


As consumers age, they want many of the same things as younger consumers, such as a healthy weight, personalized nutrition and healthy skin, but they are also more focused on certain categories of health, such as cognition and mobility (joint health). Listen in as Kara Nielsen, sales and engagement manager USA, Innova Market Insights, discusses the product categories and ingredients that consumers are looking for in their healthy aging products. With Sandy Almendarez, editor in chief, INSIDER, Nielsen covers:

  • How different age groups view healthy aging, and how they view the products that help them age in a healthful manner
  • The role personalized nutrition pays in the current anti-aging product offerings
  • Emerging ingredients that will take the anti-aging market by storm


Nielsen will be speaking at SupplySide Central at SupplySide West, covering “Emerging Healthy Aging Trends” on Wednesday, Sept. 27, 1 to 1:30 p.m., and “Active Nutrition: Sports Meets Healthful Lifestyles” on Thursday, Sept. 28, 1 to 1:30 p.m. Visit for more information and to get registered.

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