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Healthy INSIDER Podcast 79: Building a Sports Nutrition Consumer Ecosystem

Podcast

Healthy INSIDER Podcast 79: Building a Sports Nutrition Consumer Ecosystem for Better Marketing

How can the sports nutrition industry best target and engage its category’s expanding consumer base? It’s crucial for companies to look at the broader consumer ecosystem, according to InterBrand Health’s Dominic Leung, who presented during the Sports Marketplace at Ingredient Marketplace in Orland in April 2017. In this podcast, Leung and Steve Myers, INSIDER’s sports nutrition editor, discuss the shifting sports nutrition consumer demographics and how brands and companies can build an ecosystem and help different consumers reach their fitness and self-actualization goals.  

 

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