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SupplySide West Podcast 23: Past, Present and Future of Sports Nutrition


Mark LeDoux, chairman and CEO, Natural Alternatives International (NAI), has been in the health and nutrition for more than 10 years, and he’s seen scope of the sports nutrition market change in several ways. In this podcast, LeDoux and Sandy Almendarez, Editor in Chief, INSIDER, discuss where we’ve been, current challenges and the plans for future growth. In addition, they discuss:

  • Growth of the health and nutrition industry to included larger brands and more consumers who turn to supplements to improve their health,
  • How the trend of authenticity is affecting the sports nutrition market, from supply chain transparency to substantiated claims,
  • How industry can respond to the reissued new dietary ingredients (NDI) draft guidance by working with other industry members, Congress and FDA.
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